A specialist in finance, Worthy has been brought in to bag new business for the London-based agency in a senior consultant role.
PI's financial services clients include buy-to-let mortgage specialist Paragon. Worthy reports to agency MD Andrew Dunlop, who said the appointment was driven by significant changes in financial regulations.
He said: ‘There is a great deal going on: implementing the Turner report, simplifying regulation on personal pensions, as well as developments in insurance and hedge funds. We will also be looking at UK companies with requirements in Brussels.' PI has a Brussels-based partner company, Houston Consulting Europe.
Worthy has spent 20 years in public policy and regulation within the financial services sector. Policy roles at various trade bodies have included stints at the Investment Management Association. She was previously
a management consultant and journalist.
At the ABI she worked on regulatory and policy issues for life-insurance companies for four years until the end of 2004. She has since worked as a freelance consultant and writer.
Dunlop said: ‘We have people working in financial services and I have done a lot of work myself, but we wanted someone with Melanie's expertise. She is very well versed in the issues.'