Hotwire secures Waterford brief

Hotwire PR has emerged triumphant from a competitive pitch to promote email archiving specialist Waterford Technologies.

It is the first time the Irish company has decided to call in a UK agency.

‘There is no clear leader in this market in the UK at the moment, and we see this as an opportunity for us to grab that role,' said Waterford vice-president Europe, Malcolm Etchells, confirming Hotwire's appointment.

The agency has been retained to run an ongoing UK media relations campaign for the company, targeting the business and IT press.

The account is being run by Hotwire's applications and services practice and is being led by divisional head Alex MacLaverty.

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