Spink in Medscope blood pressure campaign

Medical equipment firm Medscope is to use Spink Consumer Relations for a campaign aiming to get more people to test their blood pressure at home.

The Maidstone-based company, which produces a range of blood-pressure monitors for home and GP use, will target over-40s via a media relations push.

Such kits are beneficial for people already diagnosed with high blood pressure plus those who are reluctant to visit a doctor and may not be aware they have a problem.

The campaign heralds a change in marketing strategy for Medscope, which has previously undertaken negligible promotional work targeting consumers.

Rival products on the market are sold by retailers such as Boots.

SEPERATELY... Spink will also promote Medscope's Sensitivity Series stethoscopes via a campaign targeting healthcare professionals. The company is looking to gain ground on more established stethoscope brands such as Littmann.

Spink was appointed to the contract without a pitch for an initial five-month ­campaign.

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