Mid-East peace charity to debut

A new charity set up to build relations between Israeli and Palestinian children has taken on agency support to promote its official launch at the end of the month.

Children of Peace will use In-House PR to promote the London event to consumer and trade titles.

‘Children of Peace is a multi-faith charity, and it is crucial this message gets through to people at its launch,' said In-House director Jo Tanner.

‘The charity is dealing with difficult issues and it is important that it is seen to be multi-faith right from day one,' she added.

Pop singer Madonna is the charity's patron, and it has also signed up celebrity support from Hollywood stars Juliet Stevenson and Jeff Goldblum.

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