Brighton hires agency for Laines drive

Brighton's historical city-centre streets are to get an image makeover in a campaign designed to lure more high-spending tourists.

The city's recently formed Brighton Business Improvement Partnership (BIP) has brought in local agency The Priory Partnership for the offensive.

The agency's five-year contract has fees of £300,000.

Priory director Paula Seager said: ‘North Laine, the Lanes and North Street are well known for being quirky and fun and we want to build the image of this unique district.'

Events lined up include a local fashion week, the switching-on of the Christmas lights, and a food-and- drink festival. In addition, the city's official website has also been earmarked for a revamp.

BIP, a public-private partnership, was formed earlier in the year. It comprises the city council, local bodies and 300 businesses located in the city.

ALSO... Stanmer Promotions has hired Sussex-based Murray Media for festival The Music Park, which will take place in Brighton next summer.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in