Hit or miss... The two-minute silence podcast

The Royal British Legion's idea for a podcast gave a sombre occasion a modern and quirky twist. Promoted by Amazon PR, the silent podcast was downloaded 1,200 times on Remembrance Sunday, and was covered by The Daily Telegraph, BBC.co.uk, and a number of blogs. ' A good way to bring Remembrance to a younger generation,' said one iTunes user. The Sun hoped those who did not attend a traditional ceremony would 'download the podcast and pause to reflect on the human cost of war'.