Interview: Euro RSCG Biss Lancaster

PRWeek interviews Euro RSCG Biss Lancaster chairman Graham Lancaster about the Euro RSCG group's UK 'green' strategy.

PRWeek: How long did it take to go carbon neutral?
: From the moment that all 13 CEOs made the decision to go CarbonNeutral, we immediately offset our carbon emissions by identifying how much carbon we (as a business) emit and purchasing carbon credits to that amount. This was the short term solution to jump-start the process. We are now assessing our electricity, travel, phonecalls - everything. We will be implementing processes throughout Biss Lancaster, Maitland, and all other companies to reduce our daily carbon emissions. This may include switching to green energy, making more of an effort to switch off the lights, right through to recycling our waste.

PRWeek: What steps did you take to reduce your carbon footprint?
Lancaster: We immediately had The CarbonNeutral Company calculate our emissions and provide solutions to offset. We have also been setting ourselves some commercial targets against this activity in order to assess the success of the campaign.

PRWeek: Are there any future plans? Why be carbon neutral, why not carbon negative?
: Our plans include helping our clients understand the commercial and moral imperative to go carbon neutral. And helping them reduce their emissions. Alongside this, Biss Lancaster is committed to making sure every piece of activity that we do as a business will be carbon neutral in the future. We will also be measuring the impact CarbonNeutral has on our business in terms of profitability.

PRWeek: What guidelines have been helpful - The Carbon Trust? The CarbonNeutral Company?
Lancaster: The CarbonNeutral Company has really helped us out a lot in terms of educating us in our energy use, helping use think of ways of helping our clients. They also have a CarbonNeutral Protocol, which are the guidelines as to how to be aware of CarbonNeutrality.

Euro RSCG UK has 1,300 staff across 13 different agencies

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