Cisco focuses on emerging arenas

IT networker Cisco has restructured its comms to take better advantage of emerging markets.

EMEA head of corporate PR David Cook has been made Euro head of PR in the wake of his former boss's exit - EMEA corporate relations director Jean Pierre Gauthier left in August.

A hunt for a head of PR for emerging markets - which includes Africa, the Middle East, eastern Europe, Russia and Latin America - is under way, with Cook in charge in the interim.

The decision to ditch the EMEA model is part of a general overhaul of ­marcoms. Last month it hired Bite Communications (PRWeek, 27 October).

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