Anglian has enlisted Beattie Communications to handle the window firm's press office and trade and consumer account, replacing the three-year incumbent Brahm (PRWeek, 5 Sep).
Anglian is the UK's largest maker and supplier of replacement doors, windows, conservatories and roof-trims. But the industry is associated with pushy sales tactics and complex deals.
Regional specialist Golley Slater and Harrison Cowley are believed to have been shortlisted alongside Beattie and Brahm.
Anglian head of marcoms Melanie Russell oversaw the review.