Durai's brief is to bring in new business and offer a CSR service to existing M&F clients.
‘I will be working with the corporate, voluntary sector and consumer teams to build on the work they already do,' she said. ‘It is my job to use social and environmental work to help companies develop.'
The make-up of Durai's team will be decided over the coming months. She is currently supported by account director Jo White, who left her PR manager role at The Carbon Trust in July, joining M&F in September.
Durai left Camelot in September 2005 to co-found renewable energy technology start-up Enecsys. Before Camelot she was corporate accountability adviser at brewer SABMiller.
M&F business development director Sarah Hart said: ‘This move will allow us to extend into a broader social remit than purely health and wellbeing.'
Oxfam recently recruited M&F to work on its ‘I'm In' campaign (PRWeek, 22 Sep).