The range is being repositioned as a ‘premium' wine brand - relaunched globally with a new diamond-shaped bottle and new labels.
Brand owner FGL Wine Estates previously used agencies on a project basis.
Trade PR continues to be handled in-house, confirmed EMEA PR manager James Craig-Wood.
Icas account director Julie Doyle said it was running a ‘meet and greet campaign to get the wine out there for consumers to taste'. The new-look Rosemount range hits UK shelves by the end of the year.
