Rosemount uses icas for revamp

Australian wine brand Rosemount has handed its UK consumer account to icas PR as part of a brand overhaul.

The range is being repositioned as a ‘premium' wine brand - relaunched globally with a new diamond-shaped bottle and new labels.

Brand owner FGL Wine Estates previously used agencies on a project basis.

Trade PR continues to be handled in-house, confirmed EMEA PR manager James Craig-Wood.

Icas account director Julie Doyle said it was running a ‘meet and greet campaign to get the wine out there for consumers to taste'. The new-look Rosemount range hits UK shelves by the end of the year.

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