Petar, who joined from Weber Shandwick two years ago, declined to comment on his plans, stressing that he was ‘still employed by Burson-Marsteller'.
Policy Partnership partner Claire Davidson said the firm is on ‘an aggressive recruitment drive'. But she declined to confirm Petar's appointment, saying: ‘We have been looking at a number of people, but no contracts have been signed.'
Petar would become the latest exit from B-M's PA team, currently overseen by MD Rhoda Macdonald.
Chairman Simon Elliott and director Charles Willis resigned last month (PRWeek, 20 Oct), but B-M has been recruiting to bolster the division.
Before he joined WS as a consultant, Petar was PR adviser to the Chief Rabbi, Sir Jonathan Sacks.
