B-M's Petar set to join Policy P'ship

Burson-Marsteller public affairs senior associate Simon Petar is leaving to join The Policy Partnership.

Petar, who joined from Weber Shandwick two years ago, declined to comment on his plans, stressing that he was ‘still employed by Burson-Marsteller'.

Policy Partnership partner Claire Davidson said the firm is on ‘an aggressive recruitment drive'. But she declined to confirm Petar's appointment, saying: ‘We have been looking at a number of people, but no contracts have been signed.'

Petar would become the latest exit from B-M's PA team, currently overseen by MD Rhoda Macdonald.

Chairman Simon Elliott and director Charles Willis resigned last month (PRWeek, 20 Oct), but B-M has been recruiting to bolster the ­division.

Before he joined WS as a consultant, Petar was PR adviser to the Chief Rabbi, Sir Jonathan Sacks.

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