Its new contract starts in February and is believed to be worth in excess of £100,000.
The agency began working with the financial services company in 2004 but its initial contract expired this autumn (PRWeek, 22 Sep).
‘We were made aware from the start that we would have to repitch when the contract ended,' said Iain Anderson, agency director and chief corporate counsel. He leads a five-strong team on the account.
The reappointment comes as Scottish Widows and other pensions providers prepare to react to proposed government pension reform.
‘Until now we have been concentrating on helping Scottish Widows develop its PA function, which was only established in 2004. Now we will be putting pensions at the top of the agenda,' Anderson said.
