In-store ad firm turns to Context

TFM Networks, a firm that streams information and advertisements to retail outlets via LCD and plasma screens, has hired Context PR.

The move comes as the company - based in Buckinghamshire - prepares to expand into the hospitality, hotels and manufacturing sectors. Its existing clients include Harrods, H&M, Travelodge and Burger King.

The agency's brief is to run a UK-wide B2B campaign to raise TFM's profile among potential customers.

Cheshire-based Context was appointed following a ­non-competitive pitch, having previously worked on a number of projects for the group.

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