'Free' phone set for UK launch

A mobile phone service that will be free to consumers is to use The PRactice to promote its UK launch next year.

Blyk plans to revolutionise the mobile sector by offering a service entirely funded by advertising.

The Helsinki and London-based company is ­headed by ex-Nokia CEO Pekka Ala-Pietila. It counts one of
Europe's top venture-capital firms, Sofinnova - and Hasso Plattner, the billionaire chairman of ­German software provider SAP - among its backers.

The PRactice will run a consumer PR campaign, targeting 16 to 24-year-olds.Karen Keany heads the Blyk account at The PRactice.

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