The Constella Network comprises independent, mid-sized boutique agencies in Europe, North and Latin America and Asia-Pacific. Debut accounts come from existing Horn Group clients Kalida and WebEx.
‘This has been in development for a full year,' said Shannon Latta, Horn Group partner and EV-P. ‘We've often talked about formalising relationships.'
Horn Group and Brands2Life - co-founded by Giles Fraser - have worked together for almost four years.
Other partners in the group include: Lammers Van Toorenberg - Benelux; Point Virgule in France; Fink & Fuchs Public Relations, MaCS Marketing-Communications-Services and PR-Com in Germany; Canela; Now PR in Italy; Westmark Information in Sweden; Maverick PR in Toronto; and The Jeffrey Group in Miami.