Brands2Life and Horn Group unveil global network

SAN FRANCISCo: Brands2Life and San Francisco-headquartered Horn Group have created a network of 15 international agencies, badged Constella.

The Constella Network comprises independent, mid-sized boutique agencies in Europe, North and Latin America and Asia-Pacific. Debut accounts come from existing Horn Group clients Kalida and WebEx.

‘This has been in development for a full year,' said Shannon Latta, Horn Group partner and EV-P. ‘We've often talked about formalising relationships.'

Horn Group and Brands2Life - co-founded by Giles Fraser - have worked together for almost four years.

Other partners in the group include: Lammers Van Toorenberg - Benelux; Point Virgule in France; Fink & Fuchs Public Relations, MaCS Marketing-Communications-Services and PR-Com in Germany; Canela; Now PR in Italy; Westmark Information in Sweden; Maverick PR in Toronto; and The Jeffrey Group in Miami.

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