The name's Bum...

The Male Cancer Awareness Campaign has embarked on a James Bond-themed web campaign to highlight the dangers of bowel cancer.

James Bum 002 (jamesbum002.com) aims to educate men about the disease and promote early detection.

The aim is to generate 100,000 hits and raise over £10,000. A viral campaign is also bidding to attract visitors to the site.

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