UK pharmacy body brings in Fuel

The lobby group for UK multiple pharmacies has taken on Fuel PR.

The Company Chemists' Association (CCA) - whose member companies include Lloydspharmacy, Superdrug and Tesco - wants the agency to ‘promote the CCA to ­companies keen to expand into the UK to fast-track their business and understanding of the market'.

It involves the ­promotion of New Frontiers 2007, a B2B event scheduled for 4-7 March in Hertfordshire.

The aim of the event is to allow suppliers to meet more than 70 per cent of pharmacy retailers with a view to sealing new business deals.

The CCA - whose member companies run more than 4,000 pharmacies - admits on its website that it has a ‘relatively low profile', but ‘actively champions the position of corporate pharmacy on many issues'.

Fuel MD Gillian Waddell reports to CCA head of communications and partnership development Georgina Craig on the brief.

The CCA last month announced Rob Darracott - director of corporate and strategic development at the Royal Pharmaceutical Society - as its next CEO.

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