As part of the campaign, Unity hopes to exploit said geeks' spending power, says co-founder Nik Done.
According to the channel's research last year, there are almost seven million self-confessed geeks in the UK, who spend a staggering £8.2bn a year.
This kind of buying power makes the geek army an 'aspirational, socially dominant driving force with the power to make or break billion-pound brands and products,' Done explains.
Journalists will be targeted with a series of 'experiential packages' to help them become fully immersed in geek culture.
Diary looks forward to an afternoon in Unity's offices playing Dungeons & Dragons, putting on Mr Spock ears, playing with model trains and painting plastic models of fighter planes.