Opinion: My best hire - Alexandra Heybourne, PR manager at LBC

Alexandra Heybourne, PR manager at LBC 97.3FM and LBC News 1152AM, on the 'wonderful and witty' Caitlin Pike.

'Not all journalists make good PROs, but Caitlin is a natural. I first met her in January when she was interviewing our breakfast presenter Nick Ferrari. Within minutes, she had Nick eating out of her hand, a feat rarely seen. Bright, bubbly and breezy, with a biting wit, I knew I had to lure her away from journalism.

'I hired her as a freelancer. Her first project was handling media relations for Ken Livingstone's broadcast interviews. I got glowing reports, so I asked her to help with some strategic work. Her ideas were first-class, as was her ability to pitch to the toughest of cynics.

'I would love to have kept Caitlin on a retainer but she had to do the more important job of having a baby.'

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