WAR's awards boycott discredits small firms

So Cambridge agency WAR has decided to pull out of the CIPR PRide Awards as it feels 'it's of no interest to us to win against agencies that are just starting out, and it would reflect no great achievement on our part to do so' ('Shortlisted WAR snubs PRide Awards,' 3 Nov).

It also claims the awards 'mostly seem to attract smaller concerns and in-house teams - and, in that event, it seems inappropriate that we enter'.

I find such comments short-sighted and patronising. In-house teams often seek help from agencies such as WAR - so to discredit them in this way isn't good PR.

Does WAR seriously think that only larger agencies with big accounts should be able to enter? Does it believe that 'smaller concerns' and 'in-house teams' are unable to develop great campaigns? There may well be a number of 'new entries' from 'smaller concerns' in the East of England this year - myself included.

But to imply that the service we offer is in any way inferior to that offered by a larger agency couldn't be further from the truth. Small PR agencies and freelancers are snapping at the heels of the bigger agencies - they are lean, smart and can offer better value for money. Amanda Politzer, freelance PR consultant

- Send your letters (200 words maximum) to prweekletters@haynet.com or air your views with our online comment function: www.prweek.com/uk.

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