It also claims the awards 'mostly seem to attract smaller concerns and in-house teams - and, in that event, it seems inappropriate that we enter'.
I find such comments short-sighted and patronising. In-house teams often seek help from agencies such as WAR - so to discredit them in this way isn't good PR.
Does WAR seriously think that only larger agencies with big accounts should be able to enter? Does it believe that 'smaller concerns' and 'in-house teams' are unable to develop great campaigns? There may well be a number of 'new entries' from 'smaller concerns' in the East of England this year - myself included.
But to imply that the service we offer is in any way inferior to that offered by a larger agency couldn't be further from the truth. Small PR agencies and freelancers are snapping at the heels of the bigger agencies - they are lean, smart and can offer better value for money. Amanda Politzer, freelance PR consultant
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