In digital communications and social media, for example, a 30-something like my colleague James Warren is very experienced, probably more so given the medium than a 40- or 50- or 60-something.
In other areas, it might be a different case. It is that very 'democracy of experience' that continues to attract me to PR.
As to chasing accounts based on the spending power of the 'silver pound', Bill will be delighted to know that Weber Shandwick has a baby-boomer marketing practice called 050.
Colin Byrne, CEO UK & Ireland, Weber Shandwick.
