No substitute for 'on the job' experience

It is great that agencies are recruiting record numbers of graduates ('The grads are back,' 3 Nov), as investing at this level is critical to ensuring a vibrantfuture for our industry.

The competition for the best graduates is ferocious: why choose PR when management consultancy offers double the starting salary?

It is up to all of us to attract talented graduates by demonstrating the diversity offered by a career in comms.

Larger, established agencies with formal graduate trainee schemes, and smaller consultancies, both have a part to play.

Work experience is an invaluable tool in identifying talent. Some of our most exciting work involves sifting 'I'm a people person' candidates from individuals who can immediately add value to an organisation.

Work experience allows potential candidates to be assessed 'on the job'. No amount of psychometric testing, group exercises and essay writing provides this insight.

- Ros Kindersley, managing director, JFL Search & Selection.

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