CIPR gets tough on misconduct

The industry's trade body has pledged to 'get tough' on poor PR practice, threatening sanctions against any of its members who abuse their power or behave unethically.

The CIPR this week changed its code of conduct allowing it to take action against a member even if a complaint has not been received from another member. The move was revealed at its national conference in London this Wednesday.

The CIPR's president and director-general now have more power to investigate suspected malpractice or abuse, and to put in place sanctions against a member deemed to have behaved unethically, 2006 president Tony Bradley told delegates.

The ultimate action would be to expel members, he said.

Bradley told PRWeek: ‘The watchdog has finally got some teeth. This move shows we are more confident and brings us in line with ­other chartered institutes.'

He added: ‘If we decide to take a stand then we will make sure we publicise that as much as possible. We want it to be the equivalent of a doctor being struck off.'

CIPR guidelines on social media are also in the pipeline, delegates were told.

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