Kids' fitness firm set for campaign

Hampshire-based Gymkids is using earlydoors to promote a controversial range of gym equipment aimed at nursery and primary-school children.

The company is seeking to capitalise on growing concern about kids' obesity.

The London-based sports marketing firm is handling the launch of Gymkids' Stepper, which connects to an Xbox or PlayStation.

It is also promoting a bike that connects to consoles.

The agency is targeting health and lifestyle correspondents, plus gaming, gadget and technology journalists in online media.

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