FirstGroup set to bolster comms

FirstGroup, the UK's largest transport company, is planning a major expansion of its comms function.

Newly arrived group PA and comms director Paul Moore (PRWeek, 6 Oct) has created five new PR jobs.

The most senior role is a UK head of PR for its bus division. Three regional bus division PR managers - based in Bristol, Glasgow and York - will also be hired.

Moore will also be hunting for a group comms manager to work with him in Aberdeen, in First's five-strong core comms unit.

‘We are Britain's largest bus operator, and [last week's] Stern report presents a huge opportunity to encourage more people to travel by bus,' said Moore.

‘We are also keen to tell people about our hybrid buses and the social function our buses provide in rural areas.'

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