Frank poised for Impulse account

Unilever is on the verge of inking a contract with Frank PR for women's body-spray brand Impulse.

The agency's brief is thought to have a focus on the use of digital and social-networking media, as well as targeting weekly women's lifestyle titles.

Impulse incumbent Cairns & Associates maintained this week that it was ‘business as usual'. Unilever was unavailable for comment, while Frank declined to comment.

Earlier this year Impulse introduced a reshaped can for its new Tease fragrance.

Frank currently works for various Unilever brands, ­including Sure.

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