2 minutes with: Ben Raworth, Editor-in-chief, Monkey

Online magazine Monkey has just launched. How is it different from a website? Unlike a website, Monkey has a finite number of pages, and can be flicked through like a print magazine. But the pages are embedded with moving images and tracks, so readers can experience the things we mention, such as games, music and movie clips.

Who is reading it? So far we have sent it out to people on a Dennis database, who subscribe to other titles such as Maxim and Auto Trader. Monkey will be free to anyone who registers at monkeymag.com. They will receive an email with a link to the magazine on Wednesdays between 8am and 10am.

How can PROs make themselves useful? We would appreciate a heads-up on any clips or sound files to which they might have access. We have just been sent loads of trailers for yet-to-be released computer games, for example.

What type of clip will you use? We only choose two or three things each week, acting as a filter for our readers who might otherwise spend hours scouring the net before they find something really good.

How recent do clips need to be? We prefer for clips to be new, but we will occasionally revisit those that have been around for a while as ‘Monkey classics' - if they're fantastic.

How and when should PROs get in touch? We work very close to the wire. We finish one section of the magazine by the end of Friday, but with sport and topical items - and for a great idea - we can change things as late as the Tuesday night for the Wednesday edition. Call or email the editor, Eoin McSorley, or reviews editor Leon Poultney. We are a small team finding our feet, so we are open to talking to callers.

Lead-in Eight hours
Frequency Weekly
Subscribers More than 100,00
E firstname_surname@dennis.co.uk T 020 7907 6457

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