University of Bath rethinks Sports Village strategy

The University of Bath is beefing up PR for its multi-million-pound Sports Training Village.

It is reviewing the contract of incumbent marcoms agency - Bath-based sports agency Matchtight - and plans to up its spend on public relations.

The university is planning to recruit a marketing officer to handle more marketing in-house.

Matchtight's current brief includes press office and brand management, sponsorship, marketing and PR.

The ‘village' is gearing up for a role in the 2012 Olympics. The £30m cluster of facilities - where Little Britain star David Walliams trained for this year's swim across the English Channel - offers a 50m pool, an indoor athletics track and pentathlon facility, ten tennis courts, eight grass pitches and a large gym.

It provides facilities for students but also for athletes of all levels, from beginner to professional - Olympic silver medallist Shelley Rudman uses the centre's bob skeleton run.

‘This brief is about bringing in businesses,' a spokesman said.

The village was built with funding from the university, Sport England, and the Lawn Tennis Association. It serves as the centre for the South West Region of the English Institute of Sport.

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