Edelman bolsters technology team

Edelman has strengthened its tech practice with the appointment of Jonny Bentwood to the new role of head of analyst relations and ­strategy.

He joins from Metia - formerly Write Image - where he was an account director.

Explaining the new role, Edelman tech practice MD Jonathan Hargreaves said: ‘We ran a survey that clearly found analysts had very specific needs in terms of how they wanted information presented and how they were approached.'

Bentwood, who had been with the former Write Image for just over seven years, will head a team of three.

Metia CEO Steve Ellis said that he planned to replace Bentwood via internal promotion.

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