Harvard lands UK brief for ROK-TV

UK-based mobile TV specialist ROK-TV has hired Harvard as its first retained agency.

ROK-TV, which provides on-demand video and radio and TV channels to ­mobile-phone users worldwide, will also be working with Harvard's sister agency Bell ­Pottinger USA.

The brief, on both sides of the Atlantic, is to boost ROK-TV's profile among corporate and consumer ­audiences.

‘We are aiming to educate the market about the value and impact of free content services,' said Harvard director Charlotte West, who leads an eight-strong team.

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