Nasdaq-listed OpenTV's primary business is selling set-top boxes and software that allows TVs to be used interactively.
The California-based company's V-P of worldwide comms Barbara Cassidy confirmed: ‘We are considering enlisting a global PR firm. We will also continue to work with our US representative, Brainerd Communicators.'
OpenTV's software and hardware are used by most cable, satellite and broadband TV network operators, and companies including Amstrad, Sony and Toshiba. Its products are used by more than 70 million customers worldwide.
The move will alert Manning Selvage & Lee, which ran unspecified projects for OpenTV earlier this year and is likely to be among the frontrunners for the contract.
In the past month, Liberty Media, a principal shareholder in OpenTV, ceded its shares to Swiss security software company Kudelski. The deal, worth more than £50m, should be completed early next year.
As a result of the move, Jim Chiddix, OpenTV's chairman and CEO, will become vice-chairman, and Kudelski founder Andre Kudelski will become chairman.
OpenTV recorded a net loss of just under £1m through the third quarter of 2006. In the same period
last year, the firm lost more than £2m.