Ladbrokes hires for 888 approach

Ladbrokes has brought in Finsbury to advise on its pursuit of Gibraltar-based online gambling company 888.

The UK bookmaker handed a retained contract to the agency this summer after it successfully handled comms around its demerger from FTSE 100 company Hilton Group.

Ladbrokes has previously worked with Bell Pottinger Corporate & Financial, which - by coincidence - represents 888.

Bell Pottinger Public Affairs continues to advise Ladbrokes but is not advising on the 888 approach.

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