The move, promoted in the UK by retained agency Freud Communications, received almost blanket coverage in the broadsheets, with The Guardian announcing 'a rare change to Colonel Sanders' 50-year-old recipe' on its front page and The Times reporting KFC's pledge to keep its food 'finger lickin' good'. UK supermarkets have also been vocal on trans-fats, with Sainsbury's providing a spokesperson on the issue for BBC Breakfast.
