Apprentice winner hires EdenCancan

After fevered speculation (Diary, 20 Oct), Michelle Dewberry, winner of BBC's The Apprentice, this week revealed her new PR adviser.

Dewberry - now running her own business, MDL - has told EdenCancan that it is 'hired'.

As well as planning a host of undisclosed ventures, Dewberry is to appear on BBC Children in Need's Celebrity Scissorhands in mid-November, where she will learn to cut hair.

But it seems to Diary as if Dewberry may be competing with her own PR adviser for column inches.

EdenCancan partner and TV presenter Nick Ede has the following appearances on the cards: an ITV1 documentary about pop singer and client Michelle Heaton's wedding; a monthly column in glossy magazine Tonic; a co-presenting slot on GMTV over Christmas; a monthly LBC radio show; and, finally, a new celeb show for ITV2.

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