My best hire

Emma Wright, MD of icas PR, on the 'enthusiastic' Holly Porter.

'Holly joined icas PR's B2B corporate team in 2000 as a senior account executive. Right from day one we were all bowled over by her boundless enthusiasm, especially for the print and logistics industries.

'Holly's ability to exceed client expectations through hard work, good team management and a real empathy for clients' requirements saw her rise to account director within two years of joining us, becoming responsible for our flagship B2B corporate accounts.

'Her love for the wider marketing mix, and passion and understanding for her clients, saw her make the inevitable move in-house. She left last year to join logistics firm Wincanton as UK & Ireland marketing manager.'

Holly Porter is now group marketing and comms manager at Wincanton.

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