Imagine then, when I read that 'a special study for PRWeek reveals most PROs can be placed into three personality types' ('Find out if you are a typical PR person ... ', 20 October). Please explain how a quarter of a sample of only 500 justifies the use of the word 'most'.
Sadly, your article does nothing but reinforce the stereotypes of PR people as gin-soaked vacuous media darlings that some of us in our profession are working hard to eradicate. I'm heading off to my nearest car dealership now for a skinny latte and a massage, safe in the knowledge that I am not a New Urban Colonist called Toby.
Stuart Brooks, Head of Public Relations, The Institute of the Motor Industry.
