Letter: At least I know that I'm not called Toby ...

Beware the survey. This technique to gain exposure is increasingly viewed by the media, and indeed the public, with cynicism - and in many cases, disdain.

Imagine then, when I read that 'a special study for PRWeek reveals most PROs can be placed into three personality types' ('Find out if you are a typical PR person ... ', 20 October). Please explain how a quarter of a sample of only 500 justifies the use of the word 'most'.

Sadly, your article does nothing but reinforce the stereotypes of PR people as gin-soaked vacuous media darlings that some of us in our profession are working hard to eradicate. I'm heading off to my nearest car dealership now for a skinny latte and a massage, safe in the knowledge that I am not a New Urban Colonist called Toby.

Stuart Brooks, Head of Public Relations, The Institute of the Motor Industry.

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