Good luck to them. But as I am now beyond the big five-O, and have laboured in journalism and PR since the 1970s, I find myself smiling rather wryly. OK, so I guess 'experience' is a relative concept. But to launch such an ad in sync with new anti-ageist legislation is a feat of exquisite timing, if not PR savvy.
According to Mintel, 50 to 69-year-olds now account for a third of consumer spending in the UK, some £300bn. But I guess the UK's leading PR consultancy won't be chasing any accounts based on the spending power of the silver pound?
Bill Baker, PR and Marketing Consultant, UKIP Media & Events