Businesses in the UK are more likely to offer a public apology in times of crisis and are less likely to ‘run for cover' from media than those overseas, according to the poll of 950 ‘global business leaders' in 11 countries.
Nearly 65 per cent of UK CEOs or chairmen questioned by Weber Shandwick and KRC Research said they would ‘usually or always' consider a public apology to help their firm recover its reputation after a crisis, compared with 57 per cent across Europe and North America.
In the UK, just 14 per cent considered it important to keep the CEO out of the media, compared with an average 20 per cent in the ten other countries surveyed.
