Cadbury ushers in Blue Rubicon after sales slide

Cadbury Schweppes, which recalled more than a million chocolate bars this summer, has contracted Blue Rubicon to advise on corporate PR.

The move comes as the confectioner looks to put the travails of the past few months behind it: just last week it admitted that its full-year sales and profit growth would be below expectations. It cited the hot summer and the June salmonella scare.

Blue Rubicon senior partner Fraser Hardie said that the agency would ‘protect and enhance Cadbury Schweppes' corporate reputation', specifically focusing on innovation, product launches and social responsibility.

Edelman and Fishburn Hedges are believed to have pitched for the account, as well as the three-year incumbent, Weber Shandwick.

WS this week maintained that its relationship with Cadbury Schweppes has been led by its consumer, rather than its corporate, team, and was on an ad hoc basis.

Other agencies used - including City shop Maitland - are ­unaffected.

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