The agency - which is nominated for six awards at the 30 November ceremony - has issued a statement bemoaning ‘the types of firms entering'. Its broadside was picked up by local press.
‘These regional awards celebrate all PR teams in the region but, unfortunately, they mostly seem to attract smaller concerns and in-house teams - and it seems entirely inappropriate that we enter,' said WAR head of PR Kerris Macauley.
She added: ‘It's of no interest to us to win against agencies that are just starting out, and it would reflect no great achievement on our part to do so.'
CIPR director-general Colin Farrington told PRWeek: ‘We are disappointed by this, as WAR had been shortlisted for six awards. All finalists proved to be particularly strong this year and the winners should be congratulated.'
Separately, the CIPR has promoted head of PA Francis Ingham and head of membership Paul Roberts to assistant director-general positions. Also, deputy D-G and head of marketing and PR Ann Mealor's remit now includes ‘enhancing the CIPR brand'.