Borders readies Xmas sales bid

High-street book and music retailer Borders has tasked Brave PR with boosting sales in the pre-Christmas period.

The agency's brief is to build brand awareness for both Borders and Books etc stores, and promote in-shop celebrity signings. Borders' previous agency was Consolidated Communications, which handled a summer project (PRWeek, 21 July).

The retailer had earlier abandoned plans for awarding a £100,000, 12-month retained account.

In September, Borders hired Alex Hippisley-Cox as head of corporate PR to replace Andrea Marks, who left after ten years.

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