RSPCA set to hold PA agency pitch

The RSPCA is reviewing its public affairs account as it seeks to raise awareness of the relevance of animal ­welfare across the policy spectrum.

Head of external affairs David Bowles said the cha­rity wanted to pursue ‘links into agendas such as urban renewal, domestic violence and teenage violence'.

The review also comes as the Animal Welfare Bill goes through parliament, having had its third reading in the House of Lords this Wednesday. It purports to be the most significant animal-welfare legislation for nearly a century, proposing a new offence that legally obliges owners to care for their pets properly.

It has retained LLM Communications for public affairs advice for the past ten years and has used AS Biss & Co on a project basis.

Bowles said it would shortlist agencies to pitch for the account in the second half of ­November. It was last reviewed around five years ago.

The charity's director-general Jackie Ballard is a former Liberal Democrat MP and prominent anti-hunting campaigner.

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