The campaign, which kicked off in April, centres around dramatic images of landmarks covered in waste (PRWeek, 28 April).
The drive, part of a five-year PR effort, is being run in tandem with several local authorities in London.
More than a quarter of Londoners who saw or read about Recycle Western Riverside's campaign are recycling more, says MORI.
The campaign, which kicked off in April, centres around dramatic images of landmarks covered in waste (PRWeek, 28 April).
The drive, part of a five-year PR effort, is being run in tandem with several local authorities in London.
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