Cybertrust hands UK brief to ITPR

Global data security giant Cybertrust has awarded its UK account to Surrey-based agency ITPR.

VP Communications had held the account for the past two years.

Cybertrust, headquarter­ed in Virginia, with 30 ­offices worldwide, claims to be the world's largest independent security specialist, working with more than 4,000 organisations and four of the top five global banks.

The agency switch follows a review by EMEA head of PR Sarah Pocock, who joined in August.

ITPR will run a B2B campaign targeting the financial, manufacturing and retail sectors to boost awareness of the company.

‘We want to move away from product-based PR and concentrate on building the brand and promoting the services,' said ITPR senior partner Bob Dearsley.

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