Johnson King scoops biometric security account

California-based biometric security specialist Digital­Persona is to use Johnson King for UK PR.

The company has been ­developing fingerprint identification for computer systems for nearly a decade.

This is the first time DigitalPersona has retained an agency in the UK, although it works with Neale-May & Partners in the US.

The move comes as the firm unveils a new version of its fingerprint-recognition software to enable users on a network to log in using fingerprints instead of passwords.

‘We will be running a UK-wide ongoing campaign to raise the corporate profile of DigitalPersona and are targeting national, business and technology media as well as industry analysts,' said Johnson King account director Flora Haslam.

‘We want to highlight the dangers of identity fraud as well as address misconceptions about biometric information and how that data is protected,' she said.

Johnson King won a competitive pitch for the contract.

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