The campaign, being handled by an enlarged press team, is reminding residents that firework-related anti-social behaviour can lead to prosecution.
‘Our Bonfire Night campaign is more meaningful this year as we can talk about safety messages and legislation issues. It is an offence for under-18s to possess adult fireworks in public places,' said a spokesman. It is also an offence for anyone other than a professional to possess any display fireworks, he added.
The brigade - the third biggest in the world - is targeting London's newspapers with practical safety tips, and regional press with messages about legislation and the pressures on its staff caused by firework/bonfire incidents.
Previously the campaign involved basic safety messages, but this year it is targeting retailers to educate them about new restrictions and communicate newly introduced curfews.
The curfew on firework use spans 11pm-7am with the exception of 5 November (midnight), New Year's Eve, Chinese New Year and Diwali (all 1am).
The brigade - whose head of comms is James Flynn -wants to see a drop in the number of uncontrolled fires at bonfire celebrations. It also attended 116 serious incidents related to fireworks last year.