Sebastian Paul, who joined the charity last month, said he would be looking at how the A&B brand is marketed and how it is perceived by stakeholders.
‘Our job is to foster sustainable partnerships between companies and the arts, which means reaching the business sector and arts organisations,' said Paul.
The organisation is funded by the DCMS, the Arts Council and the private sector. Part of the three-year strategy drawn up by Paul is to ensure all funders are kept abreast of A&B's work.
Campaigns targeting visual and performing arts groups will be run alongside drives to pull in more FTSE companies, and A&B will be positioned as a ‘world-class brand', Paul added.
His first tasks will include managing A&B's 30th anniversary dinner at Windsor Castle in December and organising its Partnership Awards next March. Paul has been working as a consultant since leaving WPP-owned PCI Fitch at the end of last year.
He reports to chief executive Colin Tweedy and oversees a team of nine, including media manager Sophie Gaskill, who joined earlier this year from travel agency Brighter PR.
